Karl Lagerfeld once again into the mass market

After a pleasant cooperation with H & M in 2004, Karl Lagerfeld is now eager to return to the mass market.

My dream is to any room in the Lagerfeld (mass) market, such as Chanel and Fendi; I am now at the pinnacle of luxury, while only the level of control over both ends of the market, products can meet up luxury Design! As creative director of Chanel and Fendi, invited Lagerfeld for French mail order giant 3 Winter Swiss model Big Shot designer Iris Strub Egger to participate, and has three rounds of shows the Swiss name in the fall of the mark Lagerfeld advertising great, the prices of clothing are very reasonable in the range 14.9 to 199 euros.

From the perspective of mass consumption, Lagerfeld and even mail-order catalog in three Swiss set back in a washing machine black, Lagerfeld said he is so unique, beautiful, I have a machine dirty in the locker room entrance, instead want their clothes washed.